As the publisher of the 830 Times website, newspaper and the voice of the 830 Hour on KTDR 96.3 Monday through Friday from 7 to 8 a.m., the thing to do on an article about marketing tips is say, “Just call me, we’ll take care of you.”
However, I”m going to offer you five free marketing tips that will help your business, and they aren’t based on print or radio.
1 -- Audit yourself constantly! If you have a business with a location, you probably have a Google ad. If you’re part of a franchise, your company has a website designed to represent you. When is the last time you checked to see if the information is correct?
I was recently stalking one niche of business people in Del Rio. Everyone in this industry has a web presence, thanks to the national headquarters. However, when I checked 10 local members, none of their website links connected to their webpage. They all connected to a page in Cleveland, Ohio.
Easy solution, visit your sites, visit your social media and ensure it’s all current at least twice a year.
2 -- Know your audience? Who is it that typically comes through your door and buys from you? What is their age, gender, etc! This will drive so much of what you do.
This may be simply a matter of keeping a yellow legal pad near you and monitor who is coming through your door. Put their age, gender and other data points you think might be important down with a slash. You might be surprised by what the data shows. Hint: Don’t ask how old people are, just estimate.
This information will drive much of your marketing.
3 -- Know your social media. This one is following “Know your audience” for a reason because they are interwoven. If you don’t know your audience, you can’t find the right social media mix for your business.
More than 71 percent of Instagram users are between 18 and 44-years-old while Facebook users are a bit more spread out and have 10 million advertisers. Bottom line, you need to combine your audience data with social media demographics.
How do you find the social media demographic and other helpful data? Visit my friend Mr. Google (www.Google.com) and simply put your question in.
If you need help, call me. I’d be honored to help you figure it out and translate.
4 -- Maintain your social media. If you have Facebook, Instagram, Tik-Tok or any of the other myriad of social media sites out there, maintain it and keep it going! If you’re not updating it at least several times per week, delete it. In my opinion, a badly maintained social media site is worse than no social media site.
Don’t be intimidated, it’s not that hard. Call me, there’s lots of tricks we can show you that will make this easy!
5 -- Always evaluate. Know what’s working, know what’s not. If you visit Sanchez Roofing, they can pull up on their computer a pie chart that shows where EVERY customer heard about them from. “When something is working, I pay it more attention,” Raul Sanchez, Sanchez Roofing’s owner, told me. However, if he wasn’t keeping track of the data, he’d never know what’s working.
Bonus Tip. What are you trying to do with your social media? If you follow 830 Times’ Facebook page, we’ve never tried to sell you a thing. We use our social media to build our presence, not sales. However, by building our presence, we are able to sell more ads and most importantly, keep our community informed.
If you need help with any of this, give me a call and I will help you analyze what’s working, what’s not. I’ll also help you set up a plan to meet your needs. My personal cell phone is 618-593-2285 and my email is firstname.lastname@example.org.
Thanks for reading!
The 4th of July is a significant date in our nation’s history. This day marks our independence as a sovereign nation, and we celebrate across the country with friends, family and acquaintances. This annual holiday brings people closer together and we all get to take part in rich American traditions. Whether its barbecue with faily or fireworks with our children these traditions help us mark this special occasion.
Let us celebrate this 4th of July through the eyes of our youth. For the future belongs to the and they will continue to keep our great nations strong.
Take a moment to remember the sights, the sounds and the smell of the 4th of July when we ourselves, were young.
As youth, we would look up at our American flag with pride and sometimes wonder. The nation back then to us might have seemed relatively large and unknown through our young eyes, however today as adults we all have a better understanding of just what the rest our contry looks like. Because of our many experiences as adults, we not have the opportunity to share those positive experiences of our nation with our youth.
We should make it a point this year to pass along some of our great 4th of July traditions with our children. More importantly, we have a real opportunity to keep our nation strong by planting seeds of positive American possibilities in our children.
Let’s remember what it was like to see the 4th of July through our own youthful eyes and with that same mindset, let’s show our children how to enjoy all the 4th of July traditions. Let us pass along this positive significance of this day with our youth and continue to keep America strong.
Happy 4th of July
God Bless America
City Council Woman Ernestina (Tina) Martinez
1965 Graduate San Felipe High School • Student of Gemological Institute of America
8 Years at JC Penney Del Rio as manager and merchandiser of the fine jewelry department.
12 years for Wood Jewelers • 14 Years Small Business Owner & Operator Frances Florist Shop
2022 elected as Councilwoman for Del Rio City Council At large Place C
2022 May Elected Councilwoman Place C at Large, Del Rio • 2022 Director San Felipe Board of Directors
2022 International Good Neighbor Council (IGNC) - Secretary. Current Fiesta de Amistad Parade Chair
2022 Del Rio HIspanic Chamber of Commerce Education Director • 2022 Del Rio Host Lions Club
2022 Retired Senior Volunteers Program (RSVP) , Catholic Charities • Life Member - VFW - Chaplain
American GI Forum Women’s Auxiliary Chairwoman • Brown Plaza Association, Past President, Secretary and Treasurer
Quad Counties Council , Past President • Former Councilwoman City of Del Rio Pct. 11, Served 8 years
Past Member Operation Troop Family Support • Past Member Main Street Program
2002 Woman of the Year , Comite Cultural del Pueblo, Casa de La Cultura , Del Rio
Past IGNC Fiesta de Amistad Parade Marshall with husband Joe, Mr. & Mrs. Amistad
Widow of M/Sgt Jose (Joe) Martinez • Mother of 3 sons, a stepson and stepdaughter